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The Ultimate Guide to Local Phone Numbers for Business

Picture this: You're searching for a real estate service, and two businesses pop up with similar reviews and services. One displays a local phone number in your area. The other shows an 800 number or an out-of-state area code. Which do you call first?
If you're like most people, you're reaching for the local option. Whether customers are looking for contractors, consultants, healthcare providers, or professional services, a local phone number acts as an immediate credibility signal.
In this guide, we’ll explore what local phone numbers are and how your business can easily get one.
A local phone number is a standard 10-digit number that follows the North American Numbering Plan format: + 1 (NPA)-XXX-XXXX, where:
It’s called “local” because it includes a three-digit area code (NPA) associated with a specific geographic region in the U.S. or Canada.
Both types of numbers follow the same 10-digit format. The key difference lies in the prefix. A local phone number includes a three-digit area code tied to a specific geographic region. A toll-free number begins with a prefix such as 800, 888, 877, 866, 855, 844, or 833, which is not linked to any location and instead signifies nationwide accessibility.
Businesses often use both types of numbers to connect with customers, but they serve different purposes. When someone dials a local number, the caller may be charged depending on their phone plan or location. In contrast, toll-free numbers are free for the caller, with the business covering the cost of the call.
Local phone numbers come in several forms. Let’s look at the main types available today:
When people search for a product or service, they’re more likely to contact a business that appears local to their area rather than a nationwide company that might not have a nearby office. Having a recognizable local area code instantly makes your business feel closer and more reliable to potential customers.
Local phone numbers also play a key role in local SEO. Search engines like Google prioritize businesses that show a genuine local presence, and your phone number is part of that verification. When your local business phone numbers appear consistently across your website, Google Business Profile, and online directories, you increase your visibility in location-based searches, especially those “near me” queries that often lead to immediate customer action.

Learn what a business phone number is and why it’s critical for every business to have one.
As a business owner, you have several ways to buy local phone numbers. But the most reliable option is to purchase one from a trusted provider. While some apps offer free local numbers, they often come with major drawbacks such as limited features, ads, poor call quality, or temporary access.
For professional business use, investing in a reliable local phone number through paid services ensures consistency and credibility.
One of the simplest and fastest ways to get a local phone number is through a virtual phone system. These systems make it easy to select, activate, and manage your number entirely online.
Here’s what the process typically looks like with a provider like DialLink:
That’s it! Your new local number will appear in your account, and you can start using it right away for business calls.
CHOOSE_PHONE_NUMBER
Let’s break down the cost of purchasing and using a local phone number for your business.
If you’re getting your number through a virtual phone system, you’ll first need to subscribe to a service plan. Pricing varies depending on the provider. With DialLink, the base plan starts at $15/month.
Every DialLink plan includes one free local phone number. So, once you sign up, you can start calling and texting right away. If your business needs additional numbers for separate departments, team members, or regional offices, each extra local number costs $5/month. There’s also a one-time carrier review and setup fee of $19.
All DialLink plans include unlimited calling and messaging, allowing you to communicate with customers without worrying about usage caps or extra charges.
DialLink doesn’t just give you a local phone number with unlimited calling and messaging for only $15/month. At the same price, you also get a complete business phone system packed with features that help you make the most of your number:





And that’s not all! DialLink includes a full call management toolkit with advanced routing features to ensure every call reaches the right person:

Best of all, you don’t need any IT support to set it up or manage it. DialLink’s intuitive interface is built for startups and small businesses, making setup and administration effortless. So, you can focus on growing your business, not managing technology.
Local phone numbers operate under the North American Numbering Plan (NANP), which assigns a unique three-digit area code to specific geographic regions in the U.S. and Canada. When someone dials your local number, the call is routed through carriers and exchanges within that region.
A local phone number makes your business feel accessible and trustworthy to customers in a specific area. People are often more comfortable calling a nearby business, especially for local services. A toll-free number, on the other hand, is better for national or larger organizations that want to project a broader reach and remove call charges for customers.
No. With a virtual phone system, you can choose any area code you want, regardless of where your business is located. This flexibility lets you appear local to customers in multiple regions, even if your team works remotely or operates from a single office.
Most virtual phone providers, including DialLink, offer an online directory of available numbers. You can browse it to find a number that matches the region you want to serve. Once you pick your preferred area code, you can reserve or activate it instantly within your account.
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Content Writer at DialLink
Arina is a content writer with over 7 years of experience in the IT industry. At DialLink, she creates clear, insightful content that helps small business and startup owners simplify communication and drive growth using modern tools. With a strong focus on practical value, Arina transforms complex topics into accessible, actionable stories.

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