How to Use the +371 Country Code: A Guide for SMBs and Startups

Whether you’re partnering with a team in Riga or managing support for customers in Daugavpils, understanding the correct way to dial and format Latvian phone numbers is essential for seamless global communication.

This guide breaks down everything SMBs and startups need to know about the +371 country code, dialing formats, and how DialLink’s AI-powered cloud phone system can simplify cross-border communication.

What Is the 371 Country Code?

+371 is the country code for Latvia. Unlike some countries that use area codes to identify regions or cities, Latvia’s phone numbers do not have geographic area codes. Instead, the first digit of the local phone number indicates the type of service, whether it’s mobile, landline, or toll-free.

Here’s how the structure looks:

• Country Code: +371
• Number Format: +371 X XXXXXXX

For example, a typical mobile number might be: +371 2 1234567.

Common Pitfalls in International Number Formatting

Improper formatting of Latvian phone numbers can result in call failures, lost contacts, or system errors in CRM platforms. Here are some key things to avoid:

• Omitting the country code (+371): This is essential when dialing from outside Latvia.
• Assuming local area codes exist: Latvia does not use traditional geographic area codes, so avoid adding extra digits.
• Inconsistent formats across systems: VoIP and CRM platforms often require numbers in E.164 format (e.g., +37121234567) to ensure reliability and prevent duplicates.
• Incorrectly identifying toll-free prefixes: Toll-free numbers in Latvia typically begin with 80 and should not be confused with North American 1-800 or 1-888 numbers.

Standardizing phone number formats across your communication tools is critical for ensuring successful connections and efficient operations.

Make International Calling Easy with DialLink

DialLink’s AI-powered phone system is built specifically for small businesses and startups navigating international communication. Whether you're serving Baltic markets or operating a distributed team, DialLink ensures a seamless experience with Latvian contacts.

Here’s how DialLink makes it easier:

• International calls – Make affordable international calls with no complex setup or hidden fees
• AI voice agents – Automate routine calls, like client support or booking inquiries
• Mobile, desktop, and desk phone support – Make calls anytime, from anywhere
• Professional call handling tools – Voicemail, call routing, transcripts, and more
• Business messaging – Send and receive messages from Latvian contacts

DialLink’s intuitive communications platform makes it easy to stay professional and responsive, even when you’re managing calls and messages across multiple time zones or devices.

Common Latvian Number Format Examples

Note: Toll-free numbers starting with “80” are only free for the caller within Latvia. International callers may incur charges.

How to Read and Format Latvian Numbers

Latvian phone numbers are composed of 8 digits following the country code +371. Each initial digit indicates a different type of service:

• 2: Mobile phones
• 6: Landlines
• 8: Toll-free services
• 9: Premium-rate numbers

Format Breakdown

• International Format (E.164): +37121234567 — Used in CRMs and VoIP platforms
• Local Format (within Latvia): 21234567 — Used for domestic calls
• International Dialing (outside Latvia): 00 371 21234567 — Used when “00” is the international access code

Best Practices for SMBs

• Always store phone numbers in the international format: +371 X XXXXXXX
• Standardize formatting across platforms (CRM, VoIP, messaging)
• Validate number types to avoid confusion with toll-free or premium-rate lines
• Ensure compliance with international dialing rules when contacting customers or partners in Latvia

By maintaining consistency and clarity in your number formatting, your team can reduce failed connections, maintain customer trust, and improve communication efficiency.