Why Choose a 231 Area Code?
The 231 area code serves the northwestern portion of Michigan’s Lower Peninsula, including popular cities such as Muskegon, Traverse City, Petoskey, and Big Rapids. It’s a strong choice for businesses serving local residents, tourism-driven communities, and regional service areas along the Lake Michigan shoreline.
A 231 phone number helps you appear local, build rapport, and improve pickup rates, especially important when working with customers in smaller towns and seasonal markets.