Get Your Calls Answered with Trusted, Branded Caller ID
Unknown numbers are increasingly ignored or sent straight to voicemail - even when the call is legitimate. Being blocked or marked as spam by carriers can also lead to lost opportunities and frustrated customers. DialLink’s Branded Caller ID solves this by making your calls instantly recognizable and trustworthy. With your brand name displayed on customers’ mobile screens, you’ll not only improve answer rates but also build lasting trust, reduce operational costs, and stand out from competitors.
Improve customer answer rate and long-term trust
When people see a clearly branded name and verified checkmark on their phone screen, they instantly recognize the call as legitimate. This not only increases the likelihood they’ll answer but also makes them more comfortable sharing sensitive information when the incoming call carries the company’s logo and name.
Reduce call blocking by ensuring compliance
By pairing Branded Caller ID with a trusted “Caller Verified” indicator, your calls are far less likely to be flagged as spam or blocked. This strengthens regulatory compliance, protects your outbound campaigns from being misclassified, and ensures your calls consistently reach customers’ devices.
Reduce operational costs from missed calls
By increasing answer rates and minimizing call blocking, your team spends less time making repeat calls or chasing unresponsive customers. This lowers outbound calling costs and improves the overall efficiency and ROI of your outbound call strategy.
Stand out from other callers to win customer attention
Branded Caller ID sets your company apart from competitors still using generic caller IDs. By clearly identifying your brand, customers are more likely to answer your call over an unbranded or unknown number, giving you a distinct edge and a valuable first-mover advantage.
Since switching to Branded Caller ID, our calls look far more legitimate and trustworthy. We’ve seen pickup rates climb noticeably, which has greatly improved the results of our outbound call strategy.
Insurance Company
Service Delivery Manager
Frequently Asked Questions
What is a Branded Caller ID?
Branded Caller ID lets your business display its verified name, logo, and call reason on customers’ mobile screens for outbound calls. Instead of appearing as an unknown number, your calls show as a verified caller.
How does Branded Caller ID differ from traditional Caller ID (CNAM)?
Traditional Caller ID (CNAM) displays only a simple text name and often shows inconsistent or outdated information because it relies on external databases. It also works primarily on landlines. Branded Caller ID, on the other hand, gives businesses full control over what appears on customers’ mobile screens, including brand name, logo, and call purpose, ensuring consistent and accurate branding across supported devices.
Will Branded Caller ID ensure my calls aren’t marked as spam?
While no solution can guarantee 100% prevention, Branded Caller ID significantly reduces the chance of your calls being flagged as spam. By pairing your outbound calls with verification protocols like STIR/SHAKEN and carrier-approved branding, your calls appear more trustworthy and are less likely to be blocked
Is Branded Caller ID visible only on mobile devices?
Yes. Branded Caller ID is designed for mobile networks and smartphones. Displaying your business name on landlines is handled through CNAM.
What are the benefits of using Branded Caller ID?
Branded Caller ID helps your business:
Increase answer rates by making calls instantly recognizable.
Build long-term trust with verified branding.
Reduce operational costs from repeat calls and missed connections.
Stand out from competitors still using generic caller IDs.
Strengthen compliance and minimize the risk of being flagged as spam.
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