Brand Guidelines
What's Inside
What Is DialLink?
DialLink is a leading technology vendor that provides a unified platform of sales force automation (SFA) and unified communications-as-a-service (UCaaS) business applications. Our SaaS products empower organizations of all sizes to orchestrate their sales processes, reach clients faster, and enable their mobile workforce to function efficiently as a unified team — all while reducing cost, business complexity, and simplifying customer journeys.
Built from the ground up based on cutting-edge technologies, DialLink solutions are easy to use and integrate readily with each other and with tools from other vendors, ensuring quick time to value and high return on investment. Our sales CRM, business phone system, and other products offer a wide range of features for to enable truly seamless collaboration, facilitate efficient remote work, and automate cumbersome and error-prone tasks.
Our international, all-remote team of professionals is committed to continuous improvement and continuous innovation. We constantly expand our technological expertise, hire and invest in top-notch professionals, and use the most up-to-date technology stack.
DialLink was founded in 2019 and is headquartered in Miami Beach, Florida. Learn more at inperium.com/about-us
Vision and Mission
Vision
All too often, organizations face an unpleasant choice when it comes to business software: Accept insufficient and inconvenient functionality from affordable products, spend a fortune on advanced (but not always easy-to-use) features, or expend their precious resources trying to create and maintain their own software.
DialLink envisions another option: business solutions that are effective and versatile, enjoyable to work with, and cost-effective. Business productivity tools should also easily integrate and interact with software from other vendors, and this interaction should be as simple as plugging into a power outlet. Products need to be smart and scalable, secure and powerful.
That's what we strive for every day: to enable businesses to forget about compromises and instead get the best software solutions at the right price.
Mission
DialLink’s mission is to help small and medium-sized organizations achieve greater business results and more rapid growth without incurring high expenses or wasting their valuable time. We aim to enable organizations meet a wide range of needs without multiplying application silos across their IT landscapes by providing cutting-edge products that integrate readily with each other and other software solutions. We strive to help companies without enterprise budgets get everything they need, whether it’s a package of business applications or selected solutions, without sacrificing quality or having to rework their current processes.
Voice and Tone
DialLink speaks to the world openly, with respect and appreciation, in keeping with our values, vision, and mission.
Open and friendly
We are always friendly, professional, and thoughtful when we communicate with each other and the outer world. DialLink fosters an authentic culture in which we never hide anything and always talk to our audience openly throughout our brand and product positioning.
Knowledgeable and passionate
We are a data-driven company with the expertise and commitment to innovate and improve. We gladly share our passion and expertise on best practices, emerging trends, business challenges, and more, with both our customers and the technological community.
Clear and straightforward
We deliver our messages in clear and concise language designed for our audience. We use meaningful words to convey information in the most clear and convincing way, and never just blow hot air. By being honest and straightforward, we build trust and confidence in our company and products.
Messaging Do's and Don'ts
Do these great things
Do refer to DialLink and its products as described on this page.
Do advertise that your product has built-in integration with an DialLink product.
Do mention that DialLink products are AI-driven (have artificial intelligence and machine learning-based functions).
Do position our brand as a market leader.
Do contact us for advice if you don’t know how to position our brand, our product, or one of its features.
Do mention our brand name or product names as part of the name of your event, social media post, video, or webpage.
Don’t make these sad mistakes
Don’t diminish the excellence and benefits of any of our applications that can all work independently when you refer to DialLink as a unified ecosystem of integrated applications.
Don’t use superlatives like “the only,” “the first,” or “the most,” since such claims are very difficult to prove and therefore lack credibility.
Don’t use ALL CAPS when you write about us because it feels like shouting.
Don’t break the words in our product names (such as DialLink or DialLink Sell) across different lines. Make sure that the entire product name stands on the same line.
Don’t use our brand name or the names of our products in the name of your own business, offerings, or products.
Fonts
The DialLink typography matches our tone and communicates our messages explicitly and intelligently. Our primary typeface is Inter. The table below shows how the different Inter fonts appear on different devices.
| Style | Font | Letter Spacing | 1440pxDesktop | Line Height | 992pxTablet | Line Height | 568pxMobile | Line Height |
|---|---|---|---|---|---|---|---|---|
| Typeface | Size(px) | (px) | Size(px) | (px) | Size(px) | (px) | ||
| H0 | Inter Semi Bold | - | 78 | 96 | 78 | 96 | 36 | 48 |
| H1 | Inter Semi Bold | - | 40 | 54 | 27 | 36 | 27 | 36 |
| H2 | Inter Semi Bold | - | 34 | 45 | 22 | 30 | 22 | 30 |
| H3 | Inter Semi Bold | - | 24 | 36 | 18 | 24 | 18 | 24 |
| H4 | Inter Semi Bold | - | 18 | 30 | 16 | 21 | 16 | 21 |
| H5 | Inter Semi Bold | - | 16 | 21 | 16 | 21 | 16 | 21 |
| H6 | Inter Semi Bold | - | 14 | 24 | 14 | 24 | 14 | 24 |
| P1 | Inter Regular | - | 18 | 30 | 14 | 24 | 14 | 24 |
| P2 | Inter Regular | - | 14 | 24 | 14 | 24 | 14 | 24 |
| P3 | Inter Regular | - | 12 | 18 | 12 | 18 | 12 | 18 |
| P4 | Inter Regular | - | 10 | 14 | 10 | 14 | 10 | 14 |
| Caps XL | Inter Medium | 5% | 25 | 30 | 21 | 21 | 21 | 21 |
| Caps L | Inter Semi Bold | 10% | 20 | 24 | 20 | 24 | 20 | 24 |
| Caps M | Inter Semi Bold | 10% | 12 | 30 | 12 | 30 | 12 | 30 |
| Caps S | Inter Semi Bold | 10% | 9 | 12 | 9 | 12 | 9 | 12 |
| Caps XS | Inter Semi Bold | 10% | 8 | 8 | 8 | 8 | 8 | 8 |
Colors
Four colors are the foundation of our color palette; these bright components grab attention and enhance and define our brand. The DialLink dark blue hue is used for all of our text, while DialLink light grey and white are used for our backgrounds.
Infinite Innovations
Aim for the Sky
Growth Aspiring
Breathing Energy
Name and Logo
In Latin, "DialLink" means mastery, command, and control. For us, it symbolizes the comprehensive knowledge, skills, and experience that we as a team continuously acquire and develop — command over complex business challenges and power in achieving the goals stated in our vision and mission.
With its three peaks and two colors, the DialLink crown emblem symbolizes individuality and leadership. The DialLink crown emblem can be used without the word “DialLink” next to it, serving as a distinctive logo of our company.
The DialLink logos should be used without any alterations except for specific allowed changes in the colors that are consistent with the background.
DialLink logos
Light background
Dark background
Product logos
Light background
Dark background
Whitespace
The whitespace is the minimum negative area around the logo and it's defined by the height of the wordmark. Respect clear space and minimum size to guarantee the readability of the logo.
Logo crimes
Don’t change proportions of our logos and don’t distort them in any other way (don’t use italics, shadows, outlines, don’t crop the logos, don’t put them on complex backgrounds).
Don't put logo on colorful backgrounds except for the allowed dark blue from our design system
Don't add any effects
Respect the whitespace around the logo
Don’t use the logo “INPERIUM” without the crown emblem before it
Don't change proportions of the logo
Don't change the colors of the logo
Visuals Do's and Don'ts
Do these great things
Do always check that the DialLink logo and artwork you use is the up-to-date version.
Do contact us if you want to use artwork not included in this repository.
Do contact us if you want to use our images in a video or mainstream media.
Don’t make these sad mistakes
Don’t use the DialLink logos in a way that suggests or implies sponsorship or endorsement by DialLink, or any affiliation with DialLink.
More Info
Follow @DialLinkCorp on social media to stay up to date with all the latest DialLink news.